Shiv
Om Hing

Service
Visual Identity, Ad videos
Client
Shiv Om Hing
Date
August 2025
Technology
Gen AI

From Hathras to Every Home: What Inspired the Shiv Om Hing Ad Films

Shiv Om Hing isn’t just a spice from Hathras—it’s a fragrance of tradition, a memory of home, and a story that has travelled from small-town kitchens to plates across India. The inspiration for the ad videos comes from the brand’s deep cultural heritage. Hathras, known as the “Hing Capital of India,” has a centuries-old relationship with aroma, purity, and craftsmanship. Shiv Om Hing carries forward this legacy with pride.

  • Brand Development
  • UX/UI Design
  • Front-end Development
  • Copywriting
  • Shopify Development

Objective

The ads aim to capture the soul of Hing: that moment when a single pinch transforms an ordinary dish into something unforgettable. The creative direction draws from real, everyday moments—maa ka tadka, festivals, family lunches, and the unmistakable aroma that signals comfort. The brand’s story is not about selling a spice; it’s about celebrating the emotion behind it.

Inspiration

Through warm visuals, earthy tones, and relatable storytelling, the videos showcase Shiv Om Hing as the silent hero of Indian cooking. The inspiration is simple yet profound:
to show how a tiny pinch can carry generations of tradition, love, and authenticity—all the way from Hathras to every Indian kitchen.